Quirel — The AI Presence Engine for SMBs

Build. Host. Update. Sync. Grow — automatically.

  • Websites in 20–120s — publish instantly
  • Social sync: IG/FB/TikTok → site, and back again
  • Hosting + autopilot updates = lasting retention
Raising €3M Seed — Oversubscribable
Timothée Le Borgne
Timothée Le Borgne

CEO, ex-Jellysmack

Benjamin Mathias
Benjamin Mathias

CTO, ex-Jellysmack

Category-defining infra, not a tool.

SMBs' online presence is broken.

Slow

"AI builders take minutes and often fail."

Expensive

"Agencies cost €1.5k–€8k. DIY wastes time."

Unmaintained

"Sites age quickly; socials disconnected; SEO decays."

~100M SMBs globally struggle with visibility.
They need automated presence, not another editor.

Market Opportunity & Beachhead

TAM

$200B+

Presence & local discovery

Website/hosting: ~$65Bn
SEO: $50bn
Social Content: $85bn
Reputational Management: $12bn

Beachhead

22M

Local SMBs

Restaurants, home services, beauty, retail, real estate

Growth Strategy

Growth Strategy Diagram

These market segments:

• Rely on both website & SEO but also Insta, FB or TikTok for discovery
• Frequently update menus, offers, photos, hours
• Don't churn from presence & hosting

They benefit the most from an AI-powered copilot

One place that builds your site in 20 seconds and auto-updates it from your social posts.

Build

AI generates site, brand, photos, promo video.

Host

One-click publishing + global CDN.

Autopilot

New post → SEO refresh → Google Business update.

Mobile mockup
↓
Desktop mockup

Visual Versioning — Our UX Moat

Branch & Compare

See variants side-by-side

Restore & Fork

Branch from any version

Diff-only Regen

Regenerate only changed blocks

v1.0
v1.1
v1.2
v2.0
v2.1
v2.2

"I can try 6 promos in 10 minutes and pick the best — no developer."

— SMB Owner

Technology & Cost Advantage

Parallel Fan-out

3–5 models at once; pick best result automatically.

Semantic Caching

Pay once, reuse many times for similar requests.

Block Diff Regen

Only modified blocks regenerate, saving costs.

Cost Per Website Generated

Quirel
€0.75
Competitor A
€8.00
Competitor B
€6.00

Assumes Claude Sonnet 4.5 for competitors; Quirel uses hybrid Flash/OSS + semantic dedup.

Unit Economics

Starter

€19/mo

Pro

€49/mo

Assumptions
Starter Churn4%
Pro Churn2%
CAC Starter€25
CAC Pro€80
Gross Margin88–90%
Calculated LTV
Starter LTV€427.5 → LTV/CAC = 17.1x
Pro LTV€2,156 → LTV/CAC = 26.9x

Summary

Blended ARPU €22
Gross Margin ~86–90%
LTV/CAC >10x
Payback <6 months

Go-To-Market Strategy

Creator GTM (Jellysmack DNA)

  • 50–150 creators launch product videos
  • Viral demos ("Built my website in 60s")
  • Near-zero early CAC

Partners

  • Solocal
  • Banks (Qonto, Shine)
  • POS systems
  • Booking tools

SEO Flywheel

  • Auto-updates → higher ranking
  • More customers → more activity
  • Activity → retention

Target KPI

10k paying SMBs in 12 months

Competitive Landscape

Company Target Hosting Updates Social Sync Cost/Site
Quirel SMBs Included Continuous 2-way €0.75
Lovable Devs No One-shot No Expensive
Webflow/Wix Designers/DIY Yes Manual Limited Varies
Agencies SMBs Sometimes Slow No €1.5k–€8k
Positioning Matrix
SMB Dev/Designer One-off Continuous
Quirel
Lovable
Webflow
Agencies

The Team

Timothée Le Borgne

Timothée Le Borgne

CEO — ex-Jellysmack. Built creator-first products reaching 100M+ users.

Benjamin Mathias

Benjamin Mathias

CTO — ex-Jellysmack. Led engineering for high-scale media infrastructure.

The Ask

€3M Seed

Oversubscribable round

40%

Infrastructure

30%

GTM

20%

Hiring

10%

Operations

Milestones
  • 10k paying SMBs
  • Gross Margin >85%
  • CAC < €25
  • 1 major partnership signed
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