Quirel — The AI Presence Engine for SMBs

Build. Host. Update. Sync. Grow — automatically.

  • Websites in 20–120s — publish instantly
  • Social sync: IG/FB/TikTok → site, and back again
  • Hosting + autopilot updates = lasting retention
Raising €3M Seed — Oversubscribable
Timothée Le Borgne
Timothée Le Borgne

CEO, ex-Jellysmack

Benjamin Mathias
Benjamin Mathias

CTO, ex-Jellysmack

Category-defining infra, not a tool.

SMBs' online presence is broken.

Slow

"AI builders take minutes and often fail."

Expensive

"Agencies cost €1.5k–€8k. DIY wastes time."

Unmaintained

"Sites age quickly; socials disconnected; SEO decays."

~100M SMBs globally struggle with visibility.
They need automated presence, not another editor.

Market Opportunity & Beachhead

TAM

$200B+

Presence & local discovery

Website/hosting: ~$65Bn
SEO: $50bn
Social Content: $85bn
Reputational Management: $12bn

Beachhead

22M

Local SMBs

Restaurants, home services, beauty, retail, real estate

Growth Strategy

Growth Strategy Diagram

These market segments:

• Rely on both website & SEO but also Insta, FB or TikTok for discovery
• Frequently update menus, offers, photos, hours
• Don't churn from presence & hosting

They benefit the most from an AI-powered copilot

One place that builds your site in 20 seconds and auto-updates it from your social posts.

Build

AI generates site, brand, photos, promo video.

Host

One-click publishing + AI & SEO optimized.

Autopilot

Full linking to your socials. New post → Website update

Mobile mockup
↑
Desktop mockup

Visual Versioning — Our UX Moat

Branch & Compare

See variants side-by-side

Restore & Fork

Branch from any version

Full recursive structure

Edit, tweak and deploy any node, from any variant, at any time, instantly

Media-native engine

Quirel has been designed to create, upload and edit images and videos, then closely knit them in websites

Version Graph
SMB Owner — Cyril Paglino

"I was able to create & deploy a website in maybe 10min, end -to-end. The "tree" made it super simple to visualize the changes"

View website →
Agency Partner — Brigitte C.

"We needed a quick showcase website for our award-winning kids songs. All the versions were stunning, and worked right off the bat"

View website →

Pilot from WhatsApp

Direct integration: AI Agent

SMBs can now build and manage both their websites AND their socials, directly through WhatsApp. No app downloads, no learning curve.

Instant Updates

Send a vocal: create a post & update your online presence everywhere, in seconds. Perfect for restaurants, salons, and service businesses.

Proactive AI Copilot

Get suggestions on how to enhance your visibility on WhatsApp. Black Friday coming up? How about a social post & a nice overlay on the website? Quirel AI calculates reach & impact estimates.

2B+

WhatsApp users globally

80%

SMBs already use WhatsApp

0%

Friction to adoption

WhatsApp Integration Demo

The Magic — Data-Powered Proactivity

A Growth companion

Quirel doesn't just wait for commands. It  suggests them, based on multiple data sources: local weather forecasts, notable events (black Friday, Xmas...), or simply, posting frequency - with GROWTH in mind

✨ Quirel AI Copilot

"Hey, you haven't posted in 5 days. Here is a generated post based on your top dish. Approve?"

The AI loop

Proactive AI Notification

Quirel analyzes traffic, weather, and calendar data to trigger growth actions. When conditions align, it proactively suggests updates across all your channels.

Technology & Cost Advantage

Parallel Fan-out

3–5 models at once; pick best result automatically.

Semantic Caching

Pay once, reuse many times for similar requests.

Block Diff Regen

Only modified blocks regenerate, saving costs.

Cost Per Website Generated

Quirel
€0.75
Competitor A
€8.00
Competitor B
€6.00

Assumes Claude Sonnet 4.5 for competitors; Quirel uses hybrid Flash/OSS + semantic dedup.

Unit Economics

Starter

€19/mo

Pro

€49/mo

Assumptions
Starter Churn4%
Pro Churn2%
CAC Starter€25
CAC Pro€80
Gross Margin88–90%
Calculated LTV
Starter LTV€427.5 → LTV/CAC = 17.1x
Pro LTV€2,156 → LTV/CAC = 26.9x

Summary

Blended ARPU €22
Gross Margin ~86–90%
LTV/CAC >10x
Payback <6 months

Go-To-Market Strategy

Creator GTM (Jellysmack DNA)

  • 50–150 creators launch product videos
  • Viral demos ("Built my website in 60s")
  • Near-zero early CAC

Partners

  • Solocal
  • Banks (Qonto, Shine)
  • POS systems
  • Booking tools

SEO Flywheel

  • Auto-updates → higher ranking
  • More customers → more activity
  • Activity → retention

Target KPI

10k paying SMBs in 12 months

Competitive Landscape

Company Target Hosting Updates Social Sync Cost/Site
Quirel SMBs Included Continuous 2-way €0.75
Lovable Devs No One-shot No Expensive
Webflow/Wix Designers/DIY Yes Manual Limited Varies
Agencies SMBs Sometimes Slow No €1.5k–€8k
Positioning Matrix
SMB Dev/Designer One-off Continuous
Quirel
Lovable
Webflow
Agencies

The Team

Timothée Le Borgne

Timothée Le Borgne

CEO — ex-Jellysmack. Built creator-first products reaching 100M+ users.

Benjamin Mathias

Benjamin Mathias

CTO — ex-Jellysmack. Led engineering for high-scale media infrastructure.

The Ask

€3M Seed

Oversubscribable round

40%

Infrastructure

30%

GTM

20%

Hiring

10%

Operations

Milestones
  • 10k paying SMBs
  • Gross Margin >85%
  • CAC < €25
  • 1 major partnership signed
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